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At Prompt we know that PR complements sales to drive influence, impact, and financial success.  Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #7

“Potential customers care about your company”

One day, when they regard you as a trusted partner, your prospects might genuinely care about your company, its position and its successes. But right now all your prospects really care about is their own success. While they will certainly want to conduct due diligence and check that you aren’t about to go bust while supporting them, most prospects really won’t care about all your successes. Endorsements may be a key part of building up authority, but the sale isn’t about your company, it’s about theirs.